Todd Gurley is the founder of Gurley Marketing Group, a consulting firm specializing in “voice of the customer” insight that fuels profitable growth.
Todd has more than 30 years of marketing and market research experience, ranging from two Fortune 20 companies to two boutique consulting firms to consulting for some of the world’s great brands. He has led a broad range of customer strategy consulting projects:
- Identified the consumer decision process in multiple product categories for one of the largest retailers in the U.S.
- Developed a global positioning strategy and downstream marketing and sales strategies for a $5 billion division of a global information technology firm.
- Developed strategic positioning alternatives for two magazine titles for one of the largest U.S. magazine publishers.
- Created a new product and service development process for a major U.S. health care provider.
- Determined the need for a new brand focused on the youth market for a global automaker.
Todd’s expertise stretches across all of the major categories of customer strategy and communications:
- Brand Strategy and Development
- Product and Brand Positioning
- Market Research: Quantitative and Qualitative
- Consumer Purchase Decision Process
- Customer Segmentation
- Customer Satisfaction and Loyalty Analysis
- New Product/Service Development
- Strategic and Tactical Planning
- Marketing/Advertising Agency Evaluation
- Market Planning and Feasibility
- Competitive/Market Analysis
- Communications: Presentations, White Papers, Marketing/Sales Collateral
Contact Gurley Marketing Group
Todd Gurley
970.390.9699 (m)
todd@gurleymarketinggroup.com
