At Gurley Marketing Group, we specialize in customer experience consulting to help businesses craft exceptional experiences that foster customer satisfaction, drive customer loyalty, and improve retention. We have called St. Louis, MO home for most of our life, but have worked all across the United States with some of the most notable household name brands.
Our unique methodologies are rooted in analyzing the customer journey, identifying key touchpoints, and implementing strategies that align with customer expectations to maximize profitability, create a lasting competitive edge, and drive significant and measurable top line revenue.
What Is Customer Experience Consulting?
CX consulting focuses on understanding your customers and designing strategies that enhance every stage of their customer journey. From mapping their experiences to measuring the effectiveness of each interaction using actionable metrics, our process ensures that your business delivers a great customer experience at every step.
Why Is Customer Experience Management Important?
Effective customer experience management is vital in today’s marketplace. Businesses that prioritize the needs of their customers and adopt a customer-centric approach achieve higher customer retention rates, stronger customer relationships, and measurable gains in profitability.
Services Offered in CX Consulting
At Gurley Marketing Group, we deliver tailored customer experience consulting services designed to meet your unique business challenges. Explore all our services here:
- Customer Journey Mapping
We analyze every stage of the customer journey to identify gaps, refine touchpoints, and build stronger customer relationships that foster retention. - Customer Feedback and Insight Analysis
Leveraging real-time data and insights, we identify customer needs and provide actionable recommendations to exceed their expectations. - CX Strategy Development
Our team creates a tailored customer experience strategy, supported by a clear roadmap that incorporates digital tools, automation, and omnichannel solutions for optimal engagement. - Employee Experience (EX)
Happy employees create happy customers. We help businesses align the employee experience with their customer-centric vision to boost both satisfaction and productivity. - Case Studies and Benchmarking
Through detailed case studies and benchmarking, we analyze how your business compares with industry leaders and offer strategies to close gaps in performance.
How CX Consulting Improves Your Business
Our approach delivers measurable results:
- Optimize Pain Points: Address critical touchpoints that need improvement to reduce churn and build stronger customer loyalty.
- Future State Vision: Create a clear picture of your business’s next steps through structured CX strategy and a sustainable ecosystem for growth.
- Actionable Initiatives: Turn insights into results with targeted initiatives that align with both short-term goals and long-term success.
Trusted by Industry Leaders
With over 30 years of experience, we’ve partnered with some of the world’s most recognizable brands to create transformational customer experiences.
Customer Experience Consulting Experience
- Lowe’s Home Improvement
- IBM
- Toyota
- The Chicago Tribune
- Edward Jones
- Blue Shield of California
- Maytag
- Sprint
These brands chose Gurley Marketing Group for our ability to turn customer insight into strategies that drive real, measurable change.
Why Choose Gurley Marketing Group for CX Consulting?
We combine proven expertise with innovative approaches to deliver exceptional results:
- Customer-Centric Methodology
Every strategy begins with a deep understanding of customer data, behaviors, and pain points, ensuring that we design solutions tailored to your business. - Future-Focused Tools and Technology
Our digital transformation services leverage automation and artificial intelligence to streamline operations and improve the user experience across all channels. - Actionable Results and Sustainability
Our proven frameworks, including project management, benchmarking, and case studies, deliver lasting results that help your business stay ahead of the competition.
Take the Next Step Toward Customer Experience Excellence
Ready to transform your customer experience strategy? Whether you’re looking to improve specific touchpoints in your customer journey or overhaul your customer experience management process, Gurley Marketing Group has the expertise to help.
Contact Us Directly Today
Todd Gurley
970.390.9699 | todd@gurleymarketinggroup.com

